"The 250-Mile Drive” campaign aims to inspire and engage Instagram users through visually appealing and interactive travel content. This concept was designed specifically for Instagram Stories through the California Love Instagram page, aiming to captivate audiences with bite-sized travel adventures highlighting the Volkswagen ID.4 EPA range. By leveraging Instagram Stories' features, the campaign creates an immersive experience that fosters exploration, encourages user participation, and connects travel enthusiasts.
