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Hylands Naturals

As the Art Director overseeing the inaugural product photoshoot and :15s and :30s video spots, I play a crucial role in visually defining our first launch item to resonate with our target audience. I lead the creative vision, working closely with photographers, stylists, and the marketing team to bring our brand's identity to vibrant fruition. My focus is on capturing the essence of our product, ensuring a compelling representation that engages the audience.