Team ULTRA Post-Race Experience – 2024 TCS NYC Marathon
A fully immersive celebration and recovery space for 200 Team ULTRA runners after conquering the NYC Marathon. As Senior Art Director, I designed a high-energy environment blending performance, celebration, and premium hospitality. Guests entered through a finish line arch wrapped in ULTRA wheatpaste posters, setting the stage for their well-earned celebration. The Recovery Zone featured Hyperice leg compression boots and massage guns, ensuring rapid recovery. A custom engraving station let runners personalize their medals, turning their achievement into a lasting keepsake. A DJ kept energy high, inviting guests to dance and toast to their success with ULTRA in hand. Every detail—from branding to lighting—was crafted to create an unforgettable, seamless fusion of triumph and celebration.
